I developed a distinctive visual identity for a phone service company, shaping everything from the brand name and logo to posters, merchandise, and social media content. My goal was to create a cohesive look that truly reflected the brand’s personality and cultural roots.

To make the visuals stand out, I paired bold colors with grayscale imagery, added playful pixelated filters, and designed custom characters representing users and employees. The result is a friendly, memorable, and versatile brand identity that feels both modern and rooted in culture.