Artsee, a phone service company with strong cultural ambitions, needed a brand identity built from scratch, one that could stand out in a crowded market while staying rooted in the communities it wanted to serve.

I developed the full visual identity: name, logo, color system, custom illustrated characters, posters, merchandise, and social media content. By pairing bold colors with color halftone imagery and playful hand-drawn elements, the result is a brand that feels simultaneously modern and human, memorable across every touchpoint.