I led Mexicana’s social media visuals, bringing their feminine rock spirit to life in every post. Known for stylish boots handcrafted in Mexico, the brand needed an online presence that reflected its roots. By diving deep into Mexicana’s identity, I curated content that authentically showcased Mexican craftsmanship, creating a cohesive and impactful visual experience across all platforms.

I created Mexicana’s SS24 lookbook, highlighting their handmade boots collection through a clean, photo-focused design that captured the brand’s lively spirit. I managed the layout, balanced the visual flow, and retouched all images to enhance the boots’ intricate details while maintaining an airy, immersive aesthetic.