Art Direction, Social Media Content
I led Mexicana’s social media visuals project, infusing their feminine rock essence into every post. Mexicana, celebrated for its stylish boots crafted in Mexico, needed an online vibe that resonated with its roots. 

The objective was clear: emphasize the boots’ Mexican origin and immerse viewers in that vibrant environment. With a creative eye and a deep dive into Mexicana’s brand persona, I curated content that authentically captured the essence of Mexican craftsmanship, ensuring a cohesive and impactful online presence across all their social media platforms.



[WHAT] Graphic Design, Art Direction
[WHERE] Australia


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