ORATA
Art Direction, App Design, Branding
Books are everywhere, but finding the right one, one that matches your mood, taste, and moment, remains surprisingly hard. Orata was born from that gap: a concept app designed to make literary discovery feel personal and immersive.
From naming and visual identity to full app design, every detail was built to evoke the world of reading. The name merges Oratio (speech) and Aura (mood), and the design system, textured typography, vibrant color, cozy imagery, reflects that emotional depth. The result is a cohesive brand and app experience that feels like falling into a good book.